Purchase Performance Lab

A visual identity project for the Purchase Conservatory of Theatre Arts program. This identity was used for the promotion of theatre and performance festivals, as well as for individual shows. Visual motif of the design was inspired by spotlights. Paired with bold and vibrant color combinations. Creating a visual that would work with a variety of shows was a big factor when making this design.

Assets for this project included printed and digital posters along with carousel Instagram posts, featured on the Purchase Conservatory of Theatre Arts Instagram.

Three different poster and matching Instagram carousel post sets

Rachel Buda - Graphic Designer