Palette

Concept Work
2020

Branding for Palette, an imaginary gallery cafe. Pastel pink and green are the main colors for the branding, often accompanied with creamy whites and coffee stains. Branding reflects the welcoming qualities of the cafe with soft colors and delicate typography. A rounded border is often used to frame a design. Assets include logo designs, brand colors, paper supplies, postcard, business card, magazine AD, website design, menu, coasters and merch.