Old Navy Pop Up Re-do

Concept Work
In this concept piece I redesigned an Old Navy pop up, through using elements that complement the brand’s visual identity. Elements included Old Navy’s color palettes, illustration style on their website and components found in their coupon designs. After noticing the primary and heavy use of text in Old Navy pop ups, I decided to use a different approach.

Instead of only using text for the pop ups, I incorporate illustration to visually express its purpose. The point of this redesign concept was to use eye catching and informative illustrations, with text, to create a more compelling design.

Inspiration and elements for the redesign. Featuring two examples of Old Navy pop ups. Along with visual identity examples of the color palette, illustration styles and visual elements of Old Navy coupons. These elements informed the final design.

Rachel Buda - Graphic Designer